Sunday, October 30, 2005

 

Strategy for Christmas

That the silly season is almost upon is evident from shops sprouting plastic fir trees sprinkled with artificial snow in sweltering temperatures of 35°. Very soon many people will be rushing off to sweat in queues along our coast lines instead of sitting in comfortable air conditioned offices. This is referred to as “relaxation”.

For many business owners, this is a period of re-assessment of personal and business objectives, of good resolutions made anew, and perhaps even some strategising. While this yearly strategy work is often useful, a strategy you do not share with your top team is as good as none at all.

A sound business strategy, written down and supported by your management team, and preferably every employee, is more likely to succeed. But this strategy cannot be left to simmer alone. It must be actively managed and cajoled to completion. So when you’ve done your thinking, DO the thing! Think …then do!

But don’t wait too long.


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